Info Product Creation – Utilizing Video In Creating Your Info Product

On the other hand some individuals state the exact opposite. It’s very difficult however to fast forward an internet video which is still loading to see if it contains the appropriate details than it is to check out the contents page of an ebook. So your video must be well-crafted and get to the point right away, without any nonsense or lengthy introductions, or you will upset individuals and get a lot of refund requests, and individuals won’t be very likely to order from you again.

In a written product, individuals are a bit more forgiving, because they can page forward quickly to get at the data that they need. If you are referring to the way to design an online site, for instance, they might already know some of what you are talking about. In an eBook they can skip what they already know; in a video they can’t, because they don’t fully understand where on the video to find the part of the video that they are searching for.

Making your information products can be carried out very cheaply and easily. Your computer may currently come with a word processing program which can save a document in Portable Document Format. (pdf) If not, there are various paid choices, or you may download Open Office, that is free and works with both Macintosh as well as PC platforms. CutePDF will work with a number of Windows platforms which includes Vista. To make a video, there are a number of free and low priced programs available. Macintosh users can use imovie software, which also comes with Garageband software that would be ideal for podcasts and audio recordings. It will cost you about $79. Videospin is a free video editing program that works well with Windows XP. A lot of Windows computers include the program Windows Movie Maker, which may be all you need.

Truthfully speaking, the programs that cost money are going to have a lot more features obtainable as opposed to the free programs, but for the purposes of creating an information product, the free products are more than sufficient. Whenever you make a written information product, like an eBook or short report, you are going to want to save it both in regular format as well as in PDF, so that you can export it.

Video editing programs will help you to add in titles and transition effects to your information product creation video, like fading from one screenshot to the other. Keep in mind that if you add in transition effects it can take longer for the product to download. Don’t be anxious about making the perfect video; customers of information products don’t expect a Hollywood production. They have a problem; they need somebody to inform them how to solve it, quickly and with no distractions. They’re not searching for fancy special effects.

Product Creation Tips – The Three Biggest Product Creation Lies – Are You Falling For Them?

I really enjoy helping people create information products that can eventually create more time and freedom for them by duplicating their efforts. Many times they have heard conflicting ideas about creating products or have seen programs that promise instant and effortless product creation. Let me share with you the top three product creation lies.

Lie #1 You Can Create or Buy Instant Products with Little Effort.

If you want to sell virtually worthless and low quality products, this might be true. But if you want to actually share your knowledge, information, gifts, talents and inner voice with the world, there is no instant about it. It can be a fast process, but there is effort involved. I believe when you create a product, you are actually sharing part of yourself and your light with the world.

Lie #2 You Must Take Years to Create a Quality Product.

On the other end of the spectrum, there is also no need to spend months and months or years to create great, high-value products. I believe the best way to create products is to first set a start date. Then set an end date for completing your product or you could end up trying to tweak and perfect your product forever. When you use my quick and effective tips to create quality products that do not require years of your life, you can become a product creation machine too.

Lie #3 There Are Already Too Many People Creating the Kind of Products You Want to Create.

Instead of being discouraged if someone else is already teaching what you want to teach or creating those types of products, ask yourself how you can differentiate yourself from the crowd. There is a segment of the population who will resonate with you as a teacher waiting for you and your products. And if you see competition out there, think about how you can collaborate with them. There is more than enough room for everyone and the internet makes collaboration extremely easy.

Effective Online Forum Usage

What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
- Herbert Simon

Online forums, message boards, and newsgroups are now ubiquitous. These powerful communication tools offer many strong benefits. However, forum participation can also become a destructive addiction, where the benefits are overshadowed by negative side effects.

Here are some potential benefits of regular online forum participation:

* Intellectual exchange

* Learning new ideas and refining old ones

* Enjoying community membership

* Influencing the forum’s evolution

* Contributing to others

* Making new friends and contacts

* New business leads

* Keeping up with current events

* Learning about new opportunities

Here are some potential negative effects of excessive forum usage:

* Reduced concentration and focus

* Reduced productivity

* Chronic procrastination

* Increased pessimism and/or apathy

* Being distracted by endless debates and idle gossip

* Gradually substituting tribal group think for your own intelligence

* Impaired social skills, neglected relationships, and a weakened social circle (a consequence of substituting online socialization for face-to-face conversations)

* Reduced energy (forum participation is sedentary compared to more active social outlets)

* Reduced self-esteem

* Career and income may suffer (including loss of employment)

* Forum addiction

Since the early 1990s, I’ve participated in many different online forums, message boards, and newsgroups and have experienced many of these positive and negative effects at various times. I ran a popular game developer forum for almost two years, so I’ve had experience both as a participant and a forum operator. On the positive side, I’ve learned many great ideas, made valuable new business contacts, and even met my wife on a local computer bulletin board system. On the negative side, I found excess participation to be a huge time drain (and very addicting as well).

Here are some suggestions for using forums effectively and avoiding the negative side effects:

1. Take a Forum Fast

First, if you’re currently active in any forums, go on a forum fast. Stop visiting all forums for a while; don’t even lurk. I recommend a fasting period of 30 days, with a bare minimum of 14 days. This will help you break any unconscious habits and regain your perspective, so you can intelligently evaluate the role forums should play in your life. Otherwise, you may be coming from a place of unconscious habit and will likely overestimate the value of continued participation. If you’re currently a forum moderator, take a forum vacation, and enlist someone to temporarily assume your moderation duties. Redirect the time you would have spent in online forums to something positive like exercising or reading books. If you don’t think you have the discipline to do this, simply make a post in each forum explaining that you’ll be taking the next 30 days off, and if any forum member catches you online, you’ll pay the first person that emails you about it $100. This should give you enough leverage to stick with your fast.

2. Reassess Your Forum Usage Habits

Once you’ve completed the initial fasting period (and not before), take a fresh look at your forum participation habits. Imagine that you just discovered each forum today for the first time. What are the pros and cons of participation? Is this the best use of your time, or can you imagine something better? If you’re using forums to get specific information, would it be better to simply read books, articles, or blogs? If you’re using them as a social outlet, would it be better to join a local club and meet people face-to-face? Looking back on your previous pattern of behavior, would you say you were addicted? Did your usage pattern become unconscious? If so, how do you intend to prevent that from happening again?

3. Clarify Your Expectations

If you decide to participate in online forums, clarify your expectations. Whether you intend to use forums for market research, to make new contacts, or as an outlet for your humorous wit, get clear on why you’re there.

4. Establish Reasonable Boundaries

To limit the risk of forum addiction, set clear boundaries for yourself and write them down. You can limit the number of times per week you check each forum, the total amount of time you spend participating, or the number of posts you’ll allow yourself to make each week. Track your weekly usage on a scrap of paper to keep yourself consciously aware of your participation habits. Don’t go dark and succumb to unconscious habituation. Establish clear boundaries such that if you cross them, you know you’re at risk of falling into a pattern of addiction. And if that ever happens, it’s time to immediately begin a new fasting period.

5. Let It Go

If you find yourself repeatedly succumbing to forum addiction or other negative usage patterns, you may decide it’s best to simply do without. At the time of this writing, I no longer regularly participate in any online forums or message boards. When I clarified my intentions, I realized my #1 reason for participation was to contribute and to help people. But using forums as a contribution outlet was inefficient, since it would too often lead to lengthy (and mostly unproductive) debates. I found that sticking with one-to-many outlets like writing articles and maintaining a blog were a much better use of my time. Blog comments still allow some interactivity, but the time required to manage them is reasonable and the personal relevance of most blog comments is extremely high.

6. Replace Online Socialization With Face-to-Face Contact

Regarding the social aspect, online forums are a poor substitute for meeting people in person. While there’s certainly some social benefit to forums – many people have met their spouses in online forums, including me – it’s important to physically spend time with human beings instead of via a computer screen. If you need a new social outlet, join a local club or association, especially one that meets weekly. I found that when I joined Toastmasters International and began attending meetings and competing in speech contests, my interest in socializing via online forums fell dramatically. Even the best online communication pales in comparison to face-to-face, belly-to-belly contact.

7. Be a Dabbler, Not a Fixture

Another tip is to treat forum participation as temporary. If your goal is to make new business contacts, then dive in and participate actively for a while, maybe 30-90 days. Make new friends and contacts, collect private contact info, and then abandon the forums. Continue to develop your new relationships via one-to-one communication like email, phone calls, and if possible, face-to-face meetings (such as at industry conferences). Temporarily dabbling in many different forums is a more effective way to build contacts than pushing a single forum far beyond its usefulness.

You can also use the dabbling method to gather general information on a subject. Seek out a number of relevant forums and bookmark them. Then spend a few hours scanning each forum once every six months to soak up the current wisdom. Whenever you have a specific question, pop in and search the forum archives. If searching turns up a blank, feel free to post a new message, harvest the answers, and disappear.

8. Avoid Addiction

Online forums are tricky beasts. At the time of this writing, my feeling is that ongoing daily participation in any single forum for more than a few months is almost invariably unproductive. Eventually the initial benefits like gaining knowledge and making new contacts produce diminishing returns. And then the negative effects like forum addiction set in. Regular participation (even from unconscious habituation) will still provide some benefits, but the longer you participate, the less efficiently those benefits are realized.

Close cousins of forum addiction include online gaming addiction, web surfing addiction, blog addiction, email addiction, and news addiction. The common pattern is that unconscious habituation overrides conscious, clear-headed decision-making. If you ever find yourself with such an unproductive habit, take steps to reassert conscious control. Use a period of fasting to regain your perspective, reexamine your motives, set clear boundaries, and find alternative outlets. Manage your forum usage consciously to serve your goals, and avoid the trap of addiction.