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I really enjoy helping people create information products that can eventually create more time and freedom for them by duplicating their efforts. Many times they have heard conflicting ideas about creating products or have seen programs that promise instant and effortless product creation. Let me share with you the top three product creation lies.

Lie #1 You Can Create or Buy Instant Products with Little Effort.

If you want to sell virtually worthless and low quality products, this might be true. But if you want to actually share your knowledge, information, gifts, talents and inner voice with the world, there is no instant about it. It can be a fast process, but there is effort involved. I believe when you create a product, you are actually sharing part of yourself and your light with the world.

Lie #2 You Must Take Years to Create a Quality Product.

On the other end of the spectrum, there is also no need to spend months and months or years to create great, high-value products. I believe the best way to create products is to first set a start date. Then set an end date for completing your product or you could end up trying to tweak and perfect your product forever. When you use my quick and effective tips to create quality products that do not require years of your life, you can become a product creation machine too.

Lie #3 There Are Already Too Many People Creating the Kind of Products You Want to Create.

Instead of being discouraged if someone else is already teaching what you want to teach or creating those types of products, ask yourself how you can differentiate yourself from the crowd. There is a segment of the population who will resonate with you as a teacher waiting for you and your products. And if you see competition out there, think about how you can collaborate with them. There is more than enough room for everyone and the internet makes collaboration extremely easy.

On the other hand some individuals state the exact opposite. It’s very difficult however to fast forward an internet video which is still loading to see if it contains the appropriate details than it is to check out the contents page of an ebook. So your video must be well-crafted and get to the point right away, without any nonsense or lengthy introductions, or you will upset individuals and get a lot of refund requests, and individuals won’t be very likely to order from you again.

In a written product, individuals are a bit more forgiving, because they can page forward quickly to get at the data that they need. If you are referring to the way to design an online site, for instance, they might already know some of what you are talking about. In an eBook they can skip what they already know; in a video they can’t, because they don’t fully understand where on the video to find the part of the video that they are searching for.

Making your information products can be carried out very cheaply and easily. Your computer may currently come with a word processing program which can save a document in Portable Document Format. (pdf) If not, there are various paid choices, or you may download Open Office, that is free and works with both Macintosh as well as PC platforms. CutePDF will work with a number of Windows platforms which includes Vista. To make a video, there are a number of free and low priced programs available. Macintosh users can use imovie software, which also comes with Garageband software that would be ideal for podcasts and audio recordings. It will cost you about $79. Videospin is a free video editing program that works well with Windows XP. A lot of Windows computers include the program Windows Movie Maker, which may be all you need.

Truthfully speaking, the programs that cost money are going to have a lot more features obtainable as opposed to the free programs, but for the purposes of creating an information product, the free products are more than sufficient. Whenever you make a written information product, like an eBook or short report, you are going to want to save it both in regular format as well as in PDF, so that you can export it.

Video editing programs will help you to add in titles and transition effects to your information product creation video, like fading from one screenshot to the other. Keep in mind that if you add in transition effects it can take longer for the product to download. Don’t be anxious about making the perfect video; customers of information products don’t expect a Hollywood production. They have a problem; they need somebody to inform them how to solve it, quickly and with no distractions. They’re not searching for fancy special effects.